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The Complete Book n How to Make Prices Stick by Lawrence L. Steinmetz
Crush Price Objections Into Oblivion!
Finally! The answer to the one problem that gives salespeople sleepless nights: How to sell against a price-cutting competitor.
Anyone can give products or services away by cutting the competition's price. Selling occurs when your prices are higher, but you are still able to close the deal. If you want to give stuff away, get a job at the Welfare Department. If you want to learn how to sell at a high price, read this book. It is about making money by selling.
In this powerful book Larry Steinmetz reveals cunning insight on the following issues:
How to face a competitor's price cuts
Things buyers would like besides a low price
How to identify under-pricing and over-pricing
The secret to determining your competitive edge
Why successful business is a game of margins, not volume
The truth about customers who purchase solely based on price
And much more...
This book is an easy and exciting read piled with sales wisdom that you can't afford to pass up. Start selling at higher margins and increase your profitability using Steinmetz's expert insight.
| 10 Effective Ways To Sell Your Products | |
| Consulting Versus Selling By: Brian Tracy | |
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| Must-Win Battles: Creating the Focus You Need to Achieve Your Key Business Goals ("Financial Times") (Hardcover) by J.Peter Killing , Thomas Malnight , Tracey Keys Must-Win Battles is easy-to-read, almost like a series of vignettes and conversations, that walks a manager through the process of transforming his or her organization. It is filled with practical ideas, business goal setting and real-life stories. These examples show the reader how to engage a senior management team, decide if the existing people are up to the task, and, if so, build the team, or, if not, rebuild the team. It then moves on to off-site exercises one can do to get the team to work together to set an agenda for change, and then the last part of the book gives real examples of actually doing it. The European context and frameworks are refreshing. Keen attention is given to the emotional ingredients involved in leadership. Talking about change is easier than actually leading it. This book provides insights into building diverse teams and examples of how to cross organizational silos. I'd recommend it as an excellent how-to-do-it book on managing change processes and team-building. .MORE...
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Business Goals 1 Student's Book (Paperback) by Gareth Knight , Mark O'Neil , Bernie Hayden Business Goals is a three-level course in communicative English for learners who need English for business purposes. Each Student's Book provides 30 core hours of class work extendable to over 60 hours using the additional material provided. Functional language, vocabulary and grammar are introduced in manageable amounts. With a focus on listening and speaking, learners are given the opportunity to build their confidence in areas such as telephoning, ordering, networking and dealing with problems in authentic business contexts. The Business Goals Workbooks follow the syllabus of the Student's Books and provide extra practice in all four skills. The Workbooks are also valuable for students preparing for the BEC examinations, with BEC-style activities and exam advice. Each Workbook comes with an audio CD and contains full transcripts of all recordings. Model answers for speaking tasks are included on the CD. An overview of how the Workbooks link to BEC exams is available on the Business Goals website. ! MORE... . |
Business Goals 1 Teacher's Book (Paperback) by Gareth Knight , Mark O'Neil , Bernie Hayden Business Goals is a three-level course in communicative English for learners who need English for business purposes. Each Student's Book provides 30 core hours of class work extendable to over 60 hours using the additional material provided. Functional language, vocabulary and grammar are introduced in manageable amounts. With a focus on listening and speaking, learners are given the opportunity to build their confidence in areas such as telephoning, ordering, networking and dealing with problems in authentic business contexts. The Business Goals Workbooks follow the syllabus of the Student's Books and provide extra practice in all four skills. The Workbooks are also valuable for students preparing for the BEC examinations, with BEC-style activities and exam advice. Each Workbook comes with an audio CD and contains full transcripts of all recordings. Model answers for speaking tasks are included on the CD. An overview of how the Workbooks link to BEC exams is available on the Business Goals website.MORE...
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Business Goals 2 Audio CD [Audiobook] (Audio CD) by Gareth Knight , Mark O'Neil , Bernie Hayden - Learn the most important strategies and techniques ever discovered to help you accomplish more of your goals, faster than you ever have before. Learn how to set goals and objectives, determine priorities, overcome procrastination and gain two extra hours of productive time each day. Learn why some people get more done and make more money than others. This package includes the Maximum Achievement Goal Planner - which provides easy step-by-step instructions to help you create a blueprint for a lifetime of success, prosperity and achievement. This package includes the following programs: 1. The Ultimate Goals Program (7-hour audio program); 2. Time Management for Results (60-minute teleseminar CD); 3. Maximum Achievement Goal Planner (ninety-page workbook). . MORE...
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